General overview:
Facebook is today’s synonym for ‘social media platform’ for the majority of people.
It gives users the ability to easily connect, and share news and photos, with their family and friends online.
Businesses can use this platform to engage those same users by sharing relevant information, in hopes that they will become LIKE the information, maybe even SHARE it, and therefore attract potential customers.
Facebook is used by people checking out a new restaurant to looking for an new flat. They carry out research whilst posting photos of their recent holiday, updating their relationship status, private messaging an old friend, or mindlessly browsing food recipe videos for hours.
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